At a recent day of internship, I spent most of the day queuing more Tumblr posts. I found this to consume much more time than anticipated. Though not distracted, I encounter difficulty finding and presenting relevant content. Since starting to use Google Reader to track multiple shows, I am beginning to better understand being overwhelmed by content, most of which is simply noise.

Videos may be long, but are my preferred medium to present. In my experience, I like to watch videos rather than read articles, admitting to the poor attention span cliché of social media users. The content stream I maintain for World Music reflects this: mostly videos, with articles and pictures dispersed in between. Recently, I posted a lengthy interview of Idan Raichel, which offered extensive insight about the artist. Since I was compelled to watch it in its entirety, I felt it necessary to be shared.

Sometimes, I feel that I am too thorough in my posts. Not only in finding ones I feel worthy, but providing thoughtful caption and editorial. I once spent most of a day working on posts, with only a small portion of it committed to event listings. When my supervisor asked that event listings being completed by the end of the next week, I did become slightly nervous. I realized I had ten hours to complete all of the listings.

I plan to manage my time more effectively from now on. I work well when I set goals, and even better when I know how long it will take to complete them. I have not been as adamant with myself in this organization. However, I have had few assignments with deadlines applied to them until now, and after I complete these listings, I will look forward to new challenges.


Read Michael’s Previous Posts

Big Box vs. Startups, Lessons in Early Planning

Refining Previous Experience


Mike LosticaMichael Lostica is attending his seventh and final semester at Berklee as a Music Business major. He interns for World Music/CRASHarts in Cambridge. The organization presents traditional and contemporary arts in Boston, as well as organizing educational programs. Michael also supervises promotions for The Red Room @ Cafe 939. After graduating, he will remain in Boston to develop and grow with Noize Tank, the band he shares with other Berklee students.

Learn about Michael, his internship site and his band