Student Paula Giraldo of Berklee’s Latin American Music Business Association is in Miami at the Billboard Latin Music Conference and Awards.

Elvis Crespo at the Billboard Latin Music Conference by Berklee College of Music

Tuesday morning: Today was the first official day of conferences of the Latin Billboard Awards. It has been a day of panels and interviews with some of the biggest Latin music stars and business executives. Current students as well as Berklee alumni have met in the conference rooms of the Conrad Condado Plaza, where the Latin Billboards are taking place.

There have been talks about marketing, strategy, songwriting, and more.

An interview with merengue star Elvis Crespo performed by Leila Cobo (Executive Director of Content & Programming for Latin music and entertainment at Billboard) was one of the most entertaining parts of the day. He had a charming and entertaining personality with some very interesting and down to earth views on the business of music.

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