Berklee Blogs

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Tag: The Red Room at Cafe 939

The Red Room at Cafe 939

Berklee SXSW Day Party in Pictures

Staff blogger Magen Tracy, assistant director for online marketing and social media, blogs about Berklee’s 8th Annual SXSW Day Party in Austin, TX. Read more about student performances on the road at Berklee on Tour.’s Ben Maitland-Lewis and Chloe Sunshine’s Kendall Egan.

Last Friday, March 15, Berklee hosted our eighth annual SXSW Day Party, and our first at an outdoor SXSW venue, Brush Square Park. It was a great day for the Berklee community, and for music in general, with student and alumni bands from all around the country, and 1,000 attendees including alumni, press, fans, and new faces. The party was the culmination of the efforts of Heavy Rotation Records (our student-run label), Berkleemusic (our online school), The Red Room at Cafe 939, and Berklee Alumni Affairs, and was broadcast live on TuneIn Radio by and Backbone Radio Networks to more than 6,500 listeners worldwide.

Below, check out some of the day’s highlights in pictures (see the full gallery here.) Photos by Treebeard Media and

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Bobby McFerrin visits Berklee College of Music

Last week, Bobby McFerrin visited Berklee to speak at several classes, including my Artistry, Creativity, and Inquiry class (see my previous article for my information on this new pilot course).  I cannot put into words how inspiring it was hearing Bobby share with us his journey as an artist and the obstacles he faced trailblazing a career as an A Capella performer – and that’s not even mentioning hearing him perform! Here are some clips from Bobby’s visit last Friday at Cafe 939’s Red Room.

Bobby McFerrin’s Musical Influences

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SXSW: Talent Scouting for the Red Room @ Cafe 939

Hello Berklee network! I’m Shawn and I work with the students in The Red Room @ Cafe 939 and for year 2 I’m back down here at South By Southwest checking out the new and freshest artists to bring into The Red Room this upcoming summer and fall and learn the latest technologies out there regarding marketing/promotion and ticketing so that we can have the best experience for all our visitors at The Red Room.

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Concerts at Berklee

Inside the Berklee Performance Center - Photo by Tedi Mara

Inside the Berklee Performance Center - Photo by Tedi Mara

The Berklee College of Music campus in Boston hosts concerts and events in several venues including the Berklee Performance Center and the Red Room @ Cafe 939 under the direction of the Concert Operations department.

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The Red Room at Cafe 939 Seeking Bands at SXSW

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