Berklee Blogs

First-hand accounts of the Berklee experience

Tag: SXSW (Page 1 of 8)


SXSW Hackathon Helps Music Catch up to Technology

By Matt Mannino

Matt Mannino at SXSW

Matt Mannino (right) at the SXSW Hackathon

When I was selected by BerkleeICE to represent Berklee in the SXSW Hackathon and Incubator, I was honored, but also unsure of what to expect from SXSW. I had heard of the hype surrounding SXSW, but I was not expecting to meet such an overwhelming creative energy flowing through Austin. For a week and a half, the city becomes a breeding ground for ideas as bright minds both young and old examine the current state of the music, film, and tech industries, and try to pave a better future for the way we experience entertainment and the world around us.

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BerkleeICE Students Are Start-Up Marketing Coaches at SXSW 2016

By Nicole d’Avis

SXSW Music Incubator

Berklee student Thomas Chardin and Panos Panay, managing director of BerkleeICE discuss strategy during the Music Incubator. Image credit: Kenneth Eke

BerkleeICE is redefining how Berklee students participate at South by Southwest (SXSW). This year, we brought four Berklee students who made a strong debut at SXSW 2016, not on stage, but as marketing coaches to start-up teams in the festival’s first Music Incubator. The Incubator was an extension of the SXSW Music Hackathon, now in its fifth year, and was designed to give additional time, resources, and mentoring to the winning teams, allowing them to develop their winning concepts into launchable products.

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Berklee and Beyond at SXSW 2016

Curtis Killian, Web Content Producer for Berklee’s Office of Alumni Affairs and Institutional Advancement, spent a few days at SXSW in Austin to capture the Berklee experience there, including performances from alumni and student bands. 

Day 1, Wednesday March 16

Caught Mexican pop sensation Jesse & Joy at The Spotify House . The brother/sister duo’s album ¿Con Quién Se Queda El Perro? and its songs won four 2012 Latin Grammys, including awards for Berklee alumni Gustavo Borner ’89 (Engineer/mixer/mastering) for album of the year  and songwriter Tommy Torres ’93 for song of the year on behalf of the group.
Jesse and Joy at the Spotify House, SXSW 2016 (photo by Curtis Killian)

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Berklee SXSW Day Party in Pictures

Staff blogger Magen Tracy, assistant director for online marketing and social media, blogs about Berklee’s 8th Annual SXSW Day Party in Austin, TX. Read more about student performances on the road at Berklee on Tour.’s Ben Maitland-Lewis and Chloe Sunshine’s Kendall Egan.

Last Friday, March 15, Berklee hosted our eighth annual SXSW Day Party, and our first at an outdoor SXSW venue, Brush Square Park. It was a great day for the Berklee community, and for music in general, with student and alumni bands from all around the country, and 1,000 attendees including alumni, press, fans, and new faces. The party was the culmination of the efforts of Heavy Rotation Records (our student-run label), Berkleemusic (our online school), The Red Room at Cafe 939, and Berklee Alumni Affairs, and was broadcast live on TuneIn Radio by and Backbone Radio Networks to more than 6,500 listeners worldwide.

Below, check out some of the day’s highlights in pictures (see the full gallery here.) Photos by Treebeard Media and

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Berklee Bands @ SXSW 2013: Add Yours!

Post by Magen Tracy, Asst. Director for Online Marketing, currently in Austin for Berklee and loving her job.

Austin band Ume plays Berkee's 2012 SXSW Day Party

It’s SXSW time again, and in addition to Berklee’s annual Official SXSW Day Party (this year at Brush Square Park), there are dozens (hundreds?) of alumni in town playing, presenting, and promoting events through out the week as part of SXSW, RedGorilla, Texas Rock Fest, and more. Here are some of the ones we know about. We’ll be covering as many of them as we can throughout the week, here and on Twitter and Instagram (#berkleesxsw).  If you know of more, add them in the comments!

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