Interning at an independent hip-hop record label has given me an understanding of the nuts and bolts of a music company. I had the opportunity to view its infrastructure and there was so much going on at a very fast pace. On a typical day I was working on a newsletter to email out to 400 people, emailing singles to a couple hundred blogs, writing press releases and acquiring new fans through the internet.
In the first few weeks I was introduced to numerous social media platforms that I had not heard of before, such as Mailchimp, Brandchirp and ArtistData, which seem to be essential for getting the word out. There was also a tremendous amount of interaction with people inside and outside of the label, which gave me the opportunity to meet new people in different fields. I met producers, graphic designers, computer programmers, singers, and so many more. So what does one do when presented with so much?