Berklee Blogs highlights the experience of Jaclyn Sanchez, a dual major in Music Business and Music Production and Engineering. Today, we hear how Jaclyn has been with her internship site The Record Company as it grew from a small idea to a an important asset in the Boston youth music community. Jaclyn shares how she has learned valuable marketing lessons through working with one of The Record Company’s key sponsors…
I was bit worried at the start of my internship, because I had attempted to intern at the Record Company (TRC) about a year ago. It didn’t work out unfortunately, since TRC was still growing as a new business and was not structured enough to have an internship program that worked well for me. Though my relationship with TRC as an intern didn’t work out, I was definitely a client of TRC who worked there often. I always believed in TRC’s mission in providing affordable access to record making and as a youth program for teaching youth about records.
Starting out this time around, I wasn’t sure what to expect. Quickly my doubts went away and the growth I have seen at TRC is incredible. TRC has become an amazing place- technically speaking- and as a business that fulfills its mission. It was personally fulfilling to volunteer for youth field trips where groups of 8 or 10 kids would come to the studio and record covers. Compared to before, where we couldn’t get any kids to come, to having organized fieldtrips was a great way of witnessing how growth and perseverance is necessary in every aspect of business and life.
About two weeks in, TRC held an event with one of TRC’s sponsors, Audio Technica. At this event I was assigned to be the assistant engineer on the live demonstrations we were holding at the studio. It was amazing to spend the entire day testing mics and recording a live band with people who worked for such a big company. They took us out to dinner after, and hearing how they valued our opinion about their products and how to promote their products, was a lesson in itself on how branding and marketing works. They knew that students who attended the event would not be possible customers for years, but what was important was the impression they made on the students. I can use myself as an example, before this event I probably wouldn’t have paid attention to this brand of mics at all.