Berklee Blogs

First-hand accounts of the Berklee experience

Tag: GEMB (Page 2 of 3)


Music Business Seminar – The Next Big Thing in Music is Not Music At All

Students Alán Hensley and Laura Shand from the global entertainment and music business master’s program reflect upon the seventh of the Music Business Seminars, where they were able to listen to Chris Carey during his talk ‘Big Data’.

Last week we had the distinct pleasure of hosting Chris Carey, an acclaimed economist and insight specialist, for our Global Entertainment and Music Business Seminar to give a lecture on big data analytics. Initially, one may find it odd for a music school to ask an economist to give a lecture on statistics and analytics, but soon into the lecture it becomes easy to discern the useful application for such knowledge. It would be safe to say that most of us Berklee students wouldn’t list math or statistics as our favorite academic areas of study, in fact, the two subjects wouldn’t make most of our top 5 lists. The thought of even doing a regression analysis pushes most of us students to instead devote time honing our musical craft with our instruments or fortifying our techniques in the studio. The rationale is that if we perfect our artistry, statistics and complex math may never have to be part of our career. While a quantitative analysis of music preferences in Europe may not be in the foreseeable future for most Berklee students, Chris Carey quickly opened our eyes as to why we should consider learning about one of the increasingly influential areas of the music industry. Chris’s lecture illustrated that data analytics is a growing sector in the music industry that is rapidly shaping the business environment and how organizations react to the market.

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Music Business Seminar – Mythbusters: Music Industry Edition

Students Aimée Jogou and Louis Pratt from the global entertainment and music business master’s program reflect upon the sixth of the Music Business Seminars, where they had the chance to listen to Scott Cohen, co-founder of The Orchard, give his talk “The Future is not How it Used to be”.

Scott Cohen Berklee Valencia

On Friday November 21st, students of the GEMB program were honored to receive a
visit from Scott Cohen, co-founder of the Orchard. The Orchard is currently the largest
global digital distribution platform, present in 30 countries worldwide. Scott is also a
famous public speaker and lecturer. He travels the world, teaching about new business
models, current trends, and future predictions about the music industry in the digital age.
He is also a visiting professor at London Metropolitan University, and sits on the British
Phonographic Industry Council. Moreover, Scott manages artists, including as the
Raveonettes and the Dum Dum Girls.

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Music Business Seminar – An Orange with Marty

Student Nicolas Schipper from the global entertainment and music business master’s program reflects upon the fifth of the Music Business Seminars, where he had the chance to listen to American entertainment lawyer Martin Frascogna.

He is a young international entertainment lawyer with an impressive background: more than 7 books about assisting artists with international expansion; professional lectures in the most important music conferences in the world, such as MIDEM; and many more amazing things. His name is Martin Frascogna, with whom we shared three amazing days. Marty talked about a lot of different subjects and the main theme was the music industry in the United States. He also talked about what is happening with music reproduction.

“Piracy, streaming is nothing more than a format change we have been going through”

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Music Business Seminar – Don Gorder on the US Music Industry’s Trudge to Modernization (Pre 1972 – 2014)

Students Alex Foing and Megan Himel from the global entertainment and music business master’s program reflect upon the fourth of the Music Business Seminars, where they had the chance to listen to Don Gorder discuss the changes in the US music industry.

Since the dawn of time, the relationship between art and commerce has often seen troubled waters. We have gone through format changes, evolving paradigms, local to global, bottom to top, and from analog to digital. But in our era of digital consumption, there will always be two prevailing mechanisms that help steer the industry’s course: Legislation (the ability to protect and exploit ownership) and Technology (the vehicle used for distributing, sharing and monitoring). As long as the economics of art force it to be monetized, these two guardians will hold the power to bring about the industry’s flourishing or demise.

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Music Business Seminar – The Road Taken

Students Lexi Giannandrea and Michelle Golden from the global entertainment and music business master’s program reflect upon the third of the Music Business Seminars, where they had the chance to listen to Robert Kraft talk about ‘Entertainment Connectivity’.


From the day we were born we have been taught to always think about our next step.

As babies, we were anxiously waiting for the first word to come out of our babbling mouths. When we finally reached pre-school, the next step was thinking about kindergarten. When we made it to kindergarten, before we knew it, it was time for first grade. When fifth grade came around, we were basically running the elementary school. Then we had to try to make it through middle school, and then came high school, which included bad acne, poor hairstyle choices, and green braces. High school became years of teachers drilling into our heads that the college essay we wrote, the SAT scores we received, the GPA inscribed on our transcript, would determine where we would spend the next four years.

Four years of college are now over and a couple years of work experience under our belt. We can all agree that each of us individually decided our next step was grad school. But even now as we memorize financial formulas, learn about the ever-changing business we all see a future in from knowledgeable professionals in the industry, and compete to win each of Emilien’s challenges, we still can’t help but ask ourselves: what’s next and how will we get there? Because in 8-9 months, that “next” moment will be at our front door and we’ll all be looking for the big red sign that says ‘THERE.’

Robert Kraft, an award-winning American songwriter, film composer, recording artist and record producer and Former President of Fox Music, asked us one Friday morning, “How do you get there?” As he stood there, with a stoic look of contemplation, pausing in between sentences and carefully selecting his words, he wasn’t expecting us to answer, but, instead, answered his own question by sharing his experiences.

In a time of our lives when ‘there’ isn’t clearly defined for us, after years of knowing what the next step would be, we are challenged with focusing not only on our end goal but the journey itself.

Throughout his career, Kraft had learned that being brilliant is not an excuse to let pride eclipse character. In an environment where many of us are brilliant, talented, and unique, ego peeks out from time to time. Nevertheless, humility and positive attitude, when paired with our own brand of excellence, can transport us to a brilliant destination.

In order to get ‘there,’ we must allow our passions and convictions propel us. Nothing positive can occur when standing still. If we fall down, then we learn from those mistakes. Ultimately, we decide to be participants in the world or not. In the words of Kraft, “The universe will respond to clear intentions.” Putting effort in will not always guarantee the results we want, but they will guarantee results.

These results should not be misconstrued as ‘luck.’ Luck is merely a repercussion of effort and planning. The effort and planning is where we, as students, as entrepreneurs, and as artists, demonstrate our significance. This preparation can be as simple as ascertaining what skills we have to offer to a business and to a situation. Whether or not we initially realize it, we all maintain propensities to be both fierce entrepreneurs and inspired artists.

And that’s where Kraft’s term ‘entreprenartist’ comes in. Initially coined by Kraft himself, the word ‘entreprenartist’ encompasses his own innate artistic sensibility and acquired business skills.

Until recently, the terms entrepreneur and artist have seemed to be mutually exclusive. The former denotes a high-intensity objectivity of forging a successful business, while the latter alludes to an emotional, creative entity. The dichotomy between these two factions has led to the necessary development of the ‘entreprenartist.’ This delicate balance of creative animal and shrewd businessman is not merely unique to Kraft, however, but exists — to a degree — in everyone.

Kraft’s journey was, at times, unforeseeable, as is each of ours. The inspiration acquired during his presentation is undoubtedly another arrow in the quiver of the inner entreprenartist. As Kraft said, whatever you think your ‘there’ will be, it’ll probably change — or the path you thought you would take to get to that ‘there’ will be completely different to what you had envisioned.”

And guess what? That’s okay.Kraft2

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