People at this conference get straight to the action. Beginning at 9:00, back-to-back conferences were programmed to keep people informed and interested in the event. The topics covered included: methods to adapt to a transitioning music industry, considerations for writing and promoting commercial music, legal aspects of songwriting and copyright protection, and one-on-one chats with famous and successful music producers. KC Porter was among the people in the chat, along with Victor Manuel (writer of Celia Cruz’s hit single, “La vida es un carnaval”), and Marco Flores (producer for Thalia, Gloria Estefan, and Carlos Ponce).