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Valencia Campus

Music Business Seminar – The Road Taken

Students Lexi Giannandrea and Michelle Golden from the global entertainment and music business master’s program reflect upon the third of the Music Business Seminars, where they had the chance to listen to Robert Kraft talk about ‘Entertainment Connectivity’.


From the day we were born we have been taught to always think about our next step.

As babies, we were anxiously waiting for the first word to come out of our babbling mouths. When we finally reached pre-school, the next step was thinking about kindergarten. When we made it to kindergarten, before we knew it, it was time for first grade. When fifth grade came around, we were basically running the elementary school. Then we had to try to make it through middle school, and then came high school, which included bad acne, poor hairstyle choices, and green braces. High school became years of teachers drilling into our heads that the college essay we wrote, the SAT scores we received, the GPA inscribed on our transcript, would determine where we would spend the next four years.

Four years of college are now over and a couple years of work experience under our belt. We can all agree that each of us individually decided our next step was grad school. But even now as we memorize financial formulas, learn about the ever-changing business we all see a future in from knowledgeable professionals in the industry, and compete to win each of Emilien’s challenges, we still can’t help but ask ourselves: what’s next and how will we get there? Because in 8-9 months, that “next” moment will be at our front door and we’ll all be looking for the big red sign that says ‘THERE.’

Robert Kraft, an award-winning American songwriter, film composer, recording artist and record producer and Former President of Fox Music, asked us one Friday morning, “How do you get there?” As he stood there, with a stoic look of contemplation, pausing in between sentences and carefully selecting his words, he wasn’t expecting us to answer, but, instead, answered his own question by sharing his experiences.

In a time of our lives when ‘there’ isn’t clearly defined for us, after years of knowing what the next step would be, we are challenged with focusing not only on our end goal but the journey itself.

Throughout his career, Kraft had learned that being brilliant is not an excuse to let pride eclipse character. In an environment where many of us are brilliant, talented, and unique, ego peeks out from time to time. Nevertheless, humility and positive attitude, when paired with our own brand of excellence, can transport us to a brilliant destination.

In order to get ‘there,’ we must allow our passions and convictions propel us. Nothing positive can occur when standing still. If we fall down, then we learn from those mistakes. Ultimately, we decide to be participants in the world or not. In the words of Kraft, “The universe will respond to clear intentions.” Putting effort in will not always guarantee the results we want, but they will guarantee results.

These results should not be misconstrued as ‘luck.’ Luck is merely a repercussion of effort and planning. The effort and planning is where we, as students, as entrepreneurs, and as artists, demonstrate our significance. This preparation can be as simple as ascertaining what skills we have to offer to a business and to a situation. Whether or not we initially realize it, we all maintain propensities to be both fierce entrepreneurs and inspired artists.

And that’s where Kraft’s term ‘entreprenartist’ comes in. Initially coined by Kraft himself, the word ‘entreprenartist’ encompasses his own innate artistic sensibility and acquired business skills.

Until recently, the terms entrepreneur and artist have seemed to be mutually exclusive. The former denotes a high-intensity objectivity of forging a successful business, while the latter alludes to an emotional, creative entity. The dichotomy between these two factions has led to the necessary development of the ‘entreprenartist.’ This delicate balance of creative animal and shrewd businessman is not merely unique to Kraft, however, but exists — to a degree — in everyone.

Kraft’s journey was, at times, unforeseeable, as is each of ours. The inspiration acquired during his presentation is undoubtedly another arrow in the quiver of the inner entreprenartist. As Kraft said, whatever you think your ‘there’ will be, it’ll probably change — or the path you thought you would take to get to that ‘there’ will be completely different to what you had envisioned.”

And guess what? That’s okay.Kraft2

Study Abroad: 22 Hour Layover in Madrid? No Problema!

Danielle AngeloniDanielle Angeloni is a singer/songwriter inspired by culture, traveling, and life. She loves collaborative writing, learning, and performing and is honored to be finishing her Degree in Professional Music and Minor in Music Technology and Innovation at Berklee’s Valencia, Spain Campus



Valencia CampusAt the end of this post I’ll bring to light some tips for traveling in Europe…all things I learned the hard way! But first… I am currently finding Madrid to be one of the most walk-able and English friendly in Spain! For a minute I thought I had become AWESOME at my Spanglish, but then I remembered that most people also speak English here! Going to Valencia tomorrow will be the true test of how much Spanish I’ve retained.

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Study Abroad: 5 Tips on Making Your Study Abroad Experience Smoother

HollisHollis Mugford is a sixth semester Professional Music major at Berklee. She is a pop, R&B, and country singer from Virginia. Her passion for writing and travel have inspired her to share her experiences and thoughts with the Berklee community and beyond as she embarks on her first semester abroad in Valencia, Spain. 


Valencia CampusAfter all the waiting – after all of the anticipation – I am finally in Spain! We landed in Valencia around noon on Monday after a long seven hour flight into Frankfurt on which I sat next to the most pleasant couple heading back home to Manchester. Simply put, Valencia is everything and so much more than I ever expected it to be – beautiful little streets lined with outdoor cafés and spanish tiles and tapas that are always something completely new and delicious at every different place.

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Study Abroad: Let the Final Countdown Begin

HollisHollis Mugford is a sixth semester Professional Music major at Berklee. She is a pop, R&B, and country singer from Virginia. Her passion for writing and travel have inspired her to share her experiences and thoughts with the Berklee community and beyond as she embarks on her first semester abroad in Valencia, Spain. 


image (1)Only 15 more days until Valencia! My apartment is looking sparser and sparser, my packing list is getting longer and longer, and my patience is getting less and less. I just got my student Visa from the Spanish Consulate’s office this week, and pulled my luggage out of storage. What has seemed like an eternity of planning and anticipation now is finally becoming a reality with every passing day. Only a few days since I’ve completed my finals, and just mere weeks away from leaving the country, I find myself asking how to pass the time. How do you bridge the gap between where you are, where you want to be, and where you will be? It’s like the anticipation of waiting to begin a race. You’re stomach cramped with anticipation, just waiting for the whistle to blow, and before you know it you’ve covered yards of distance and you’re crossing the finish line.

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Berklee en Valencia

Durante más de medio siglo, el Berklee College of Music ha sido el líder en la educación de la música contemporánea. Hemos puesto en marcha la carrera de muchos de los profesionales de éxito de hoy en día en la industria de la música. Más de 200 premios Grammy han sido de nuestros antiguos alumnos. Berklee ofrece los más altos estándares en la educación musical, incluyendo las tecnologías de vanguardia, y sostenemos que la mejor manera de preparar a los estudiantes para carreras en la música es a través del estudio y la práctica de la música contemporánea.

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