Presented by Chris Wares – Assistant Chair of Music Business/Management Department

The Music Business Department hosted The Music Business Opportunities Expo & Release Strategy Masterclass on Thursday, September 29 at David Friend Recital Hall. We had a successful event for students to meet eight of our music business clubs and to learn from our masterclass speaker, Chris Wares, the Assistant Chair of the Music Business/Management Department. A special thanks to the clubs who attended: Berklee A&R, Berklee Popular Music Institute, Blockchain Club, Berklee Management Club, Law & Management Club, Music Business Club, Music Business Journal, and the Berklee Career Center

Key takeaways: with anywhere from 3 months before the release to the day of, how do you build the most effective release strategy possible? Chris Wares presented a checklist of everything you need to execute your release strategy and a timeline for action items. His advice ranged from creative vision to financing to marketing plans. Another big takeaway from Chris’ talk was all the promotional platforms available to artists and strategies to take advantage of each. With tasks like pitching to Spotify for Artists and creating your release campaign, there are lots of important details to pay attention to and he had great advice on how to tackle each step to make the most out of your release. Chris shared some of the lessons he has gained through experience with leading marketing campaigns and gave insight into strengthening release strategies. If you have any more questions, reach out to the Music Business/Management Department, or schedule an office hour with us!











Photo Credit: Timothy Mah