Staff blogger Magen Tracy, assistant director for online marketing and social media, blogs about Berklee’s 8th Annual SXSW Day Party in Austin, TX. Read more about student performances on the road at Berklee on Tour.
Last Friday, March 15, Berklee hosted our eighth annual SXSW Day Party, and our first at an outdoor SXSW venue, Brush Square Park. It was a great day for the Berklee community, and for music in general, with student and alumni bands from all around the country, and 1,000 attendees including alumni, press, fans, and new faces. The party was the culmination of the efforts of Heavy Rotation Records (our student-run label), Berkleemusic (our online school), The Red Room at Cafe 939, and Berklee Alumni Affairs, and was broadcast live on TuneIn Radio by Presskit.to and Backbone Radio Networks to more than 6,500 listeners worldwide.