Staff blogger Magen Tracy, assistant director for online marketing and social media, blogs about Berklee’s 8th Annual SXSW Day Party in Austin, TX. Read more about student performances on the road at Berklee on Tour.

Presskit.to’s Ben Maitland-Lewis and Chloe Sunshine’s Kendall Egan.

Last Friday, March 15, Berklee hosted our eighth annual SXSW Day Party, and our first at an outdoor SXSW venue, Brush Square Park. It was a great day for the Berklee community, and for music in general, with student and alumni bands from all around the country, and 1,000 attendees including alumni, press, fans, and new faces. The party was the culmination of the efforts of Heavy Rotation Records (our student-run label), Berkleemusic (our online school), The Red Room at Cafe 939, and Berklee Alumni Affairs, and was broadcast live on TuneIn Radio by Presskit.to and Backbone Radio Networks to more than 6,500 listeners worldwide.

Below, check out some of the day’s highlights in pictures (see the full gallery here.) Photos by Treebeard Media and PrettyInstant.com.

Berkleemusic band No Rehearsal, from Humble, TX.

Alumna and faculty Melissa Ferrick and band.

Berklee student and Lollapalooza Scholarship winner, David Stewart, Jr.

Alumni band Air Traffic Controller, from Boston, MA.

Alumni band Chloë Sunshine from NYC.

Emma Torres and Zach Seigel of HRR’s Red Oblivion.

Luca Buccellati of HRR’s Bear Language.

Holiday Mountain’s Laura Patino shows off our Island Creek Oyster Bar.

Alumna Rebecca Loebe, from Austin, TX.

Alumni band The Lights Out, from Boston, MA.

Alumni band The Field Effect, from Boston, MA.

 

 

 

 

 

 

 

 

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