Berklee Blogs

First-hand accounts of the Berklee experience

Tag: warner music

warner music

Inspiration Abounds on the 2017 Nashville Trip

By Abby Anastasio

Nashville skylineWhen the students going on the 2017 Berklee Nashville Trip boarded the bus in Boston, none of us anticipated that our 25-hour journey would include a breakdown and subsequent pit stop at a secluded Waffle House franchise in the small town of Lexington, VA. Even more surprised than all of us were the employees at that location, who were given no warning that 120 hungry, tired college students were about to touch down and make their day interesting. Within minutes, the tiny restaurant filled with deafening chatter, one student had queued up “All Star” by Smash Mouth on the jukebox, and the hashbrowns were flying from the first order until the bus was finally fixed. As funny as it is to look back on all of us invading that Waffle House, the week in Nashville that followed was far less stressfully spontaneous. Having gone on the trip the year prior, I had a vague idea of what I was getting into, but this trip proved to be a very fresh experience in many ways.

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Adriel Tjokrosaputro: Corporate Culture and Co-Workers

Adriel Tjokrosaputro, a fifth semester Music Business student interning with Warner Music in Indonesia, shares his thoughts about the importance of corporate culture when considering an internship.

“You three! Go to the pantry right now!” My supervisor shouted at me and the other two interns military-style. Yet, we silently ran and smiled. Three minutes later, we walked out carefully. My fellow intern, Aji, had a fancy chocolate cake on his hand with 20 lighted rainbow candles. Ten steps later, Warner Music Indonesia exploded into the song “Happy Birthday Dear Anggi.” Following Indonesian tradition, the birthday girl was given the opportunity to give the first piece to her most beloved co-worker.Turned out the person was my supervisor, Ms. Linda. She laughed and cried.

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Adriel Tjokrosaputro: Make Them Glad They Hired You

Adriel Tjokrosaputro, a fifth semester Music Business student interning with Warner Music in Indonesia, shares his thoughts on taking charge of the internship search process and how he secured an overseas internship

In the first week, I assisted mainly the Marketing Department with administrative tasks, including re-organizing and cataloging tracks and artworks for 11 local artists held under WMI. Even with 45 hours of internship/week, I was not able to finish the work until the very last hour on Friday. Since Wednesday, I had decided to work on the project at home as well, approximately 2 hours/night. On Friday, I submitted everything for review to my supervisor and she was really pleased. “Wah! Cepet banget!” she said, which means, “Wow! That’s quick!” in Indonesian.

As a minor project, my supervisor also asked me to make promotional materials for a new music video of a new single by a local band. For this particular project, I worked with the other 3 interns that are currently interning at the company. It is very nice that my supervisor gave me a group project, as this is a great opportunity to mingle with the other interns.

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Adriel Tjokrosaputro: Finding the “Right” Internship for You: Timing

Adriel Tjokrosaputro, a fifth semester Music Business student interning with Warner Music in Indonesia, shares his thoughts on taking charge of the internship search process and how he secured an overseas internship

After countless internship applications, face-to-face interviews, and phone discussions, it has come to my attention that many internship sites in the U.S. like to do this thing that I often call “The Limbo.” This means that after the interviews, even though they promised to inform me the week after, they did not give me neither acceptance nor rejection. To those who I followed up with, they simply responded, “At this point, we have not made our decisions…” Some even did not follow up with me for two months.

This was made worse by the fact that I was rejected for my dream internship in Washington, D.C. with one of the largest live show promoters in the world.The internship matches well with my career goal, the interviewer is very respectful, and the whole program was just fantastic. Unfortunately, after three rounds of interviews, it became apparent that I did not fulfill the criteria the best compared to the others.

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Marketing Internships – South Africa, Mia Verdoorn (Part 2)

Summer 2010, student Mia Verdoorn interned in her native country, South Africa. She spent June at Sony Music and July with Warner Music Gallo Africa.

You can read Part 1 here.

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Throughout my time at both major companies, heavy emphasis was placed on the promotional side of the industry, which was very interesting to me as I had yet to take some of the marketing classes required for the business major at Berklee.

During my time at Warner Music Gallo Africa, I was busy with a lot of work for the Digital Promotions Department, which included press releases for the Warner Music Gallo Africa web-site. Some of these releases included:

•            Avenged Sevenfold

•            Disturbed

•            Billy Talent

•            The Baseballs

•            Tony Allen

•            Step Up 3D Soundtrack

I also had to compile an 80-word CD review for the new B.o.B Presents: The Adverntures of Bobby Ray album, which is now used in the in-flight magazine of one of our local airlines, 1Time.  I was privileged enough to meet the legendary trumpet player, Hugh Masekela, at one of his last recording sessions for his new album. The head A&R representative at Gallo invited me to go with him to sit in and listen to mastery at work. It was amazing! I tried my best  to be invisible in order to not get in the way. “Bra Hugh” as they call him here in South Africa, took an immediate interest when he heard that I was a student at Berklee and told me that he was going to Berklee to do a show in October 2010.

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