Berklee Blogs

First-hand accounts of the Berklee experience

Tag: music promotion (Page 1 of 2)

music promotion

Michael Lostica: Looking Back

“It’s gone by that quickly?” my internship coordinator said with surprise. Ten weeks’ time is never long if I am challenged, especially with learning new skills or further developing ones I have already used. My internship at World Music/CRASHarts has provided me with an experience in both.

With many integrated marketing strategies incorporating social media and online campaigns, I am fortunate to be participating in executing strategy though my internship. Concepts like a relevant content stream, event listing, search engine optimization, and personal voice have all been ones I have applied at my internship. I have practiced them before through my work-study experience at The Red Room, in addition to my promotion of my band; but despite previous experience, further exploration has refined my understanding. Even the accomplishment of tasks I have already performed before is—to me—a lesson in perceived importance and popular usage.

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Manuel Urgiles: Take Advantage of Your Internship

Interning at an independent hip-hop record label has given me an understanding of the nuts and bolts of a music company. I had the opportunity to view its infrastructure and there was so much going on at a very fast pace. On a typical day I was working on a newsletter to email out to 400 people, emailing singles to a couple hundred blogs, writing press releases and acquiring new fans through the internet.

In the first few weeks I was introduced to numerous social media platforms that I had not heard of before, such as Mailchimp, Brandchirp and ArtistData, which seem to be essential for getting the word out. There was also a tremendous amount of interaction with people inside and outside of the label, which gave me the opportunity to meet new people in different fields. I met producers, graphic designers, computer programmers, singers, and so many more. So what does one do when presented with so much?

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Michael Lostica: Alcohol and Professionalism – Mix at Your Own Risk

Last week, I was fortunate enough to attend two of our shows. I am responsible for producing comprehensive reviews for both of them. That, in addition to many others, is a reason I abstain from alcohol consumption during work events. Obvious to some, I owe myself the focus and discipline required to perform at my absolute best. I have attended few assignments where alcohol was available; one of which I discovered was more of a party (it was actually sponsored by a beverage company) than the marketing panel it was initially thought to be. My experience in acceptable consumption is limited to that and live shows—both are environments not associated with professionalism. I might be guided by naïve perfectionism, but I am not comfortable combining partying and work: my internship is neither at a bar nor a club.

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Michael Lostica: Same Task, Different Beast

In my last entry, I expressed my concern in providing content for a blog. Since then, I have focused on quickly identifying possible content for use, effectively screening content, and providing useful commentary for posts. My concerns about efficient performance of this task have mostly subsided.

As another reminder of content streams’ importance, they have been discussed in every marketing and networking panel I have attended—as ways for consumers to be informed, entertained, and involved with the product or service in which they are interested. As long as posts are relevant the brand, even trivial questions to fans can garner effective involvement. All Shall Perish, a metal band I follow on Facebook, posted on the 4th of July, “How many ASP fans plan to grill large amounts of meat today followed by blowing s*** up?” A day later, the post was crowded with hundreds of responses.

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Michael Lostica: Setting Goals, Managing Time


At a recent day of internship, I spent most of the day queuing more Tumblr posts. I found this to consume much more time than anticipated. Though not distracted, I encounter difficulty finding and presenting relevant content. Since starting to use Google Reader to track multiple shows, I am beginning to better understand being overwhelmed by content, most of which is simply noise.

Videos may be long, but are my preferred medium to present. In my experience, I like to watch videos rather than read articles, admitting to the poor attention span cliché of social media users. The content stream I maintain for World Music reflects this: mostly videos, with articles and pictures dispersed in between. Recently, I posted a lengthy interview of Idan Raichel, which offered extensive insight about the artist. Since I was compelled to watch it in its entirety, I felt it necessary to be shared.

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