Berklee Blogs

First-hand accounts of the Berklee experience

Tag: masters programs (Page 1 of 3)

masters programs

Embracing Change in a Changing World

Paul Nnaoji and Michelle Golden are students from the global entertainment and music business graduate program at Berklee’s Valencia campus.

Almost ten months ago, over 150 students from 35 different countries, came together to attend various Master’s programs at Berklee College of Music, Valencia campus. We didn’t know what to expect — some of us were fresh out of college, while others had a few years of experience under our belts. But we came to Valencia, Spain — from various parts of the world — to explore our passion within the music industry. As the spring semester comes to a close, we sit here and write filled with more knowledge, experience, and guidance as to what comes next. In the spirit of this year’s TEDxBerkleeValencia event, which took place on April 25, 2015 at L’Oceanogràfic themed Changing Currents, the idea of change is one that every student at Berklee is rather familiar with, and one that we all faced head on when we came to Spain in August.

Read More

Music Business Seminar – Leo Nascimento: Brazil Music Market Ambassador

Students Aimee Jagou and Gabrielle Mella from the global entertainment and music business master’s program reflect upon the twelfth of the Music Business Seminars, where they had the chance to to learn more about the Brazilian music industry with guest speaker Leo Nascimento.

Leo-Nascimento-Berklee-ValenciaLeo-Nascimento-Berklee-Valencia-2

 

Last week we had Leo Nascimento as our guest in the music business seminar, currently director of Deezer in Spain, he’s been in the digital music industry in Latin America and Europe for quite a while. He has work in companies like Universal Music Group, Reader’s Digest, Volkswagen and other influential companies. With an opening to Samba music by great Berklee musicians from Brazil, we humbly received this incredible speaker to introduce us to the Brazil music market.

Read More

Music Business Seminar – Why do Music Stores Have Mirrors? (And Other Musings of Music and the Market)

Students Megan Himel and Louis Pratt from the global entertainment and music business master’s program reflect upon the eleventh of the Music Business Seminars, where they had the chance to listen to George Howard talk about his experience in the music industry.

George Howard1

During the week of February 6th, 2015, the students at Berklee Valencia were honored to host George Howard, a seasoned music industry veteran, as a guest lecturer. George found remarkable success over the years, running record labels (Rykodisc, Essex River Work and Slow River Records) as well as co-­‐founding TuneCore and other respected names in the music industry. With his latest venture, George Howard Advising, George hopes to draw on his years of experience in the industry (and running previous advisement firms) in order to help artists and brands fulfill their potential to work smarter, not harder.

Read More

Music Business Seminar – How to manage, develop and prolong an artist’s career

Students Janay James and Alejandro Morales from the global entertainment and music business master’s program reflect upon the tenth of the Music Business Seminars, where they were able to listen to Rosa Lagarrigue talk to them about managing artist’s careers.

Rosa Lagarrigue, the head of the largest artist management company in Spain, RLM, came to share what it takes to manage, develop, and prolong an artist’s career with the Global Entertainment and Music Business students here at Berklee Valencia. As our multi-lingual speaker explained, the key to being a successful artist manager is that one must be “able to successfully help develop the artist’s career both short term and long term. You have to see the bigger picture not just here and now.” Rosa’s resume of artists and the longevity of their careers proves that she has been persistent in making artists work for the long term while building global strategies around their stardom.

Read More

Music Business Seminar – The Japanese music industry

Berklee Valencia Benny RubinStudents Ryan O’Leary, Danel Illarramendi, and Fernanda Gomez from the global entertainment and music business master’s program reflect upon the ninth of the Music Business Seminars, where they had the chance to learn more about the Japanese music industry with guest speaker Benny Rubin.

Japan has established itself as the world’s second largest music market. Despite its evident power, the Japanese market remains predominantly domestic. A dismal 20% of the music consumed in Japan comes from outside markets. To a foreign musician, the cultural and societal differences of Japan can be intriguing and intimidating. Regardless of these inevitable obstacles, countless musicians continue to take their talent to Japan. The evolution of Japan’s music industry has been punctuated by trends of foreigners gaining success and esteem. Launching a successful career in Japan is far more complicated than simply being popular in your home country or having a unique sound. Instead, there are identifiable patterns and methods that are congruent to surviving in Japan. The three demands that must be met by a foreign trying to infiltrate the Japanese music scene are: pre-existing demand, overspill demand, and satiated demand.

Read More

Page 1 of 3

Copyright © 2019 Berklee College of Music