Berklee Blogs

First-hand accounts of the Berklee experience

Tag: marketing (Page 1 of 6)

marketing

Finding Emma

By Tickwanya Jones

These past few weeks I’ve been working with a startup company that Atom Factory invested in called Enrou. Enrou is an Fashion based eCommerce company that works with new upcoming fashion designers/artist. Within Enrou I’ve been working work on the Marketing/Partnership team.

 

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Scott Beardsworth: Final Thoughts, Part II

Berklee Blogs hears final thoughts  from Scott Beardsworth, Music Business Major, about  as he wraps up his internship at PAID, Inc.– a celebrity services organization focused on VIP ticketing events, merch, and other direct-to-fan marketing initiatives. In today’s post, Scott follows up on Part I of this post about how working hard for PAID set him, literally, on the road to work with Aerosmith

As I had mentioned, I was hired as Dave Lory’s executive assistant. When I was getting ready to start, I was slightly nervous, as I had never worked in a position like that, where someone relies so heavily on you, especially working under someone who has managed the likes of Courtney Love, Gregg Allman, Jeff Buckley, and started an Indie label (Artemis Records). The starting week was pretty much just a primer on how Dave preferred his office affairs be handled. Working so closely with someone in upper management gave me the chance to very quickly get a sense of how the company was structured.

About a month after I started my internship, it was time for the move to the new office. The new building is much more spacious with room to grow. After this transition, I really fell into a groove with Dave, and our working relationship was flourishing. I was taking care of all his schedules and travel arrangements. In addition, he brought me in to weekly creative, marketing, and tactical meetings, which I felt was a privilege. These experiences shed a lot of light into office etiquette, and helped me to show my co-workers the seriousness and eagerness I had to learn. As I had mentioned, I handled all of Dave’s travel arrangements. One of the more memorable tasks I had was to book all travel, and meeting arrangements for Dave and two other co-workers to Las Vegas and Los Angeles. The trips highlights included meeting with Motley Crue and their management, as well as meetings at various agencies and management firms for new business prospects. I helped to set all of this up from a logistical standpoint, and everything went off without a hitch.

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Scott Beardsworth: Final Thoughts on Internships, Part I

Berklee Blogs hears final thoughts  from Scott Beardsworth, Music Business Major, about  as he wraps up his internship at PAID, Inc.– a celebrity services organization focused on VIP ticketing events, merch, and other direct-to-fan marketing initiatives. In today’s post, Scott talks about the importance of setting high goals for yourself and staying tenacious in your internship search. Stay tuned…

It is rewarding, if surreal to be writing the final formal assignment of my undergraduate career. In some ways it seems like yesterday that I got the email informing me of my acceptance into Berklee College of Music, and about half a day ago that my parents dropped me off at 270 Commonwealth Avenue. From there I embarked on my road to higher education. In some ways the past four years have dragged on, and I could not wait for graduation day. Like anything, the passage of time is just a matter of perspective. The closer you get to the daily minutia of being a college student, the longer the span seems, as I take a step back, and look at my college career from a ‘50,000 foot’ level, four years has seemed like nothing!  I have forged many relationships I will cherish and fortify over the years to come, played an endless amount of bass guitar, written page after page of essay, and came to love the city of Boston. It was not until I attended an internship information session in the large, first floor classroom in the 22 Fenway building that I found the drive that would carry me through the remainder of my college career. It was an informational session explaining the internship process at Berklee.

Prior to that information session, all I knew of the Berklee’s internship process was that it was a mandatory requirement for me in the Music Business and Management department. After this meeting, I was renewed. I made my purpose at school to get the best possible internship I could. The freedom that I had in regards to where and what I could do was liberating, and I set the wheels in motion at an early time in my school career. I had 12 transfer credits from AP classes in high-school allowing me a jump start into the MB/M program, and I did everything in my power to structure my schedule in such a way that would allow me to focus on my internship unfettered by other classes. Through many semesters of stressful course loads, in addition to nightly band rehearsals and working a part time job an average of 20 hours per week, I was able to do just that. My schedule had become a careful balancing act.

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Scott Beardsworth: Looking Down the Road

Berklee Blogs follows Scott Beardsworth, Music Business Major, as he begins his internship at PAID, Inc.– a celebrity services organization focused on VIP ticketing events, merch, and other direct-to-fan marketing initiatives. We’ll follow Scott as he navigates the waters of his first internship and teaches us his lessons learned on the job. Stay tuned…

Wow, It’s hard to believe that In just about 4 weeks my internship will be over, and in about 5 to 6, I’ll be graduating! Time flies when you are busy, and I’ve never been more aware of it than this passing semester. Looking at my experiences so far, I feel that I have learned a whole heap of best practices, new practices, standard procedures, not so standard procedures, and how to make the most of transitions. Surely this internship has had its share of ups and downs, but I’m not going to escape that inevitable sea change wherever I end up. And Learning how to cope and make the best of these changes, as well as learning to step back and view problems or concerns objectively will all help me moving forward. Everyone at the office has done a good job of making me feel comfortable and welcome, But I don’t think it should be overlooked that I went (and go) out of my way to make sure everyone knows who I am, and that I am here to help in any capacity I can. I feel that It could be easy to let this slide and just become “that intern” who does not try to assimilate into the working environment. I’m glad that I’ve overcome that at least…

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Scott Beardsworth: Shoring up A Strong Foundation

Berklee Blogs follows Scott Beardsworth, Music Business Major, as he begins his internship at PAID, Inc.– a celebrity services organization focused on VIP ticketing events, merch, and other direct-to-fan marketing initiatives. We’ll follow Scott as he navigates the waters of his first internship and teaches us his lessons learned on the job. Stay tuned…

I’m finally getting used to a more regular routine after all the changes in the past months. I was talking with a friend, and mentioned that since I’ve started my internship, every month has presented a huge obstacle to overcome. In January I was just getting used to working on Huntington Avenue, and seemingly as soon as I got settled there, it was time to move offices. Then as my report with Dave developed, and I was getting used to the new office environment, the personnel change took place, leaving me to reorganize once more. I can’t help but thinking I’m overdue for another huge change! Not that I dislike that, I’d much rather have a dynamic and challenging work environment, than one that feels stale. I’m begining to realize too, that this is probably pretty commonplace in this industry… Glad to be learning this now.

Work has really become interesting over the past few days. Over the past week, both Motley Crue and Aerosmith VIP presale tickets have gone on sale, turning the office environment into a hectic buzz. I’ve taken the task of assisting customer service for all of this, especially with Aerosmith. A band like this has literally hundreds of thousands of fans waiting for first official mention of a tour, and when word is given, customers inevitably have questions, and PAID’s humble (yet highly effective) 2 woman customer service team needed some extra firepower.

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