Berklee Blogs

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Tag: management (Page 1 of 2)

management

Music Business Seminar – How to manage, develop and prolong an artist’s career

Students Janay James and Alejandro Morales from the global entertainment and music business master’s program reflect upon the tenth of the Music Business Seminars, where they were able to listen to Rosa Lagarrigue talk to them about managing artist’s careers.

Rosa Lagarrigue, the head of the largest artist management company in Spain, RLM, came to share what it takes to manage, develop, and prolong an artist’s career with the Global Entertainment and Music Business students here at Berklee Valencia. As our multi-lingual speaker explained, the key to being a successful artist manager is that one must be “able to successfully help develop the artist’s career both short term and long term. You have to see the bigger picture not just here and now.” Rosa’s resume of artists and the longevity of their careers proves that she has been persistent in making artists work for the long term while building global strategies around their stardom.

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Ali Ramsaier: Punctuality in the UK

Ali Ramsaier, a dual Music Business and Performance major and participant in Berklee’s Summer Internship Program in London, tells Berklee Blogs how punctuality can be a different concept across cultures.

Punctuality.  Something that is absolutely vital for an internship, or something that can be taken in either direction.  My first day on my internship, I waited thirty-five minutes for someone to come.  I called the program and the office to make sure someone was there, but I ended up walking home.  Over the term, I have realized that Brits have a different viewpoint of punctuality than Americans.  If I were over six minutes late to work at Publix (a grocery store in the US), I would have a write up.  Here, I end up buying breakfast and waiting outside for a while until my boss or someone with a key arrives. It’s just the way things are done.

In auditions, if one has a scheduled time, depending if the person is a dancer, actor, or model, their sense of time is completely skewed.  Part of this is the agent’s fault, but another is the client himself or herself.  I have run several auditions where a casting director has said to come between the hours of 9-5 to find that 20 people all arrive at 2:30.  For a general rule, I have learned about auditions that you need to come on time or earlier than your set time to prepare for whatever is next.  You will never know what is going on in the audition room and there might be a delay.  I have learned that more than ever: EARLY is on time. ON TIME is late, and LATE is inexcusable.


Ali Ramsaier is a Georgia native attending her final semester at Berklee College of Music. She is currently finishing her double major in Music Business and Vocal Performance. Prior to attending Berklee, Ali has performed professionally throughout the Atlanta area. Some of her highlights have been performing in the Georgia World Congress Center, Georgia Tech Hotel Conference Center, becoming World Airways Idol, singing in Leipzig, Germany, and singing annually for the troops each Christmas Eve in Downtown Atlanta.

While attending Berklee, some of her credits include being heavily involved in the Berklee Musical Theatre Club performing in multiple musicals and revues like Emma Goldman in “Ragtime” and Mama Morton in “Chicago.” Ali is no stranger to performing in the Boston area. She has music directed and performed in several musicals at Emerson including the Paramount Theatre. Ali is a performer on the Spirit of Boston and has made demo work under Pat Pattison for David Foster, Andrea Bocelli, and Barbara Streisand.

Ali plans to pursue a career marketing herself as a solo artist after college. She also plans on working professionally again in the Musical Theater realm, and her aspirations of attaining a Tony and being the first actress alum to receive one. Ali also plans to work for a record label after college and eventually run a label and manage artists becoming the “go-to girl” for the music industry.

Ali Ramsaier: Welcome to London

Ali Ramsaier, a dual Music Business and Performance major and participant in Berklee’s Summer Internship Program in London, tells Berklee Blogs a bit about her internship and her future plans in the music industry.

This is my first blog interning from London. Ever since I was young, I have always wanted to live and visit London, so this summer is the epitome of my dreams and a great kick-off for my final semester at Berklee. I am currently interning at Mark Summers Casting, which is one of the most successful casting companies in Europe.  They cast anything from music videos to radio ads to commercials. Their clientele ranges from Madonna and Michael Jackson to Metallica, so I am MORE than excited to be a part of this team. Mark’s company is a bit different than most casting agencies, because it works as both a casting company and an agency. They have their own representatives that they manage- from dancers to actors while casting for many things that potentially help them get more money if one of their clients is hired for the gig. There are so many things to do in the office, and they run a tight ship. 

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Intern Tips from Naiquisia Hensey: Tip #2 – Make It Better By Building a Budget

Berklee Blogs checks in with Naiquisia Hensey, a music business major wrapping up her internship at Velour Music Group, an artist management company based out of Brooklyn, New York. Naiquisia lets us in on a few tips she’s learned that can make an intern’s life a lot easier. In the meantime we’ll be taking a break from blogging until the college reopens on Jan. 3- be sure to check back then!

While you are looking for you internship, keep in mind that there are a number of different places in which you may want to pursue an internship. You could end up anywhere from London to Japan or Chicago interning in the music industry and it is best to be as prepared as possible before making a final decision. Although many of us would love to travel to the music capitals of the country, or to another continent altogether, there are many things that go into deciding where, when, how and why, you should intern. If the sunny skies of California or the chance to work with your favorite artist of all time in New York City are not enough of deal breaker, then a budget can often become the corner stone of the decision making process.

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Intern Tips from Naiquisia Hensey: Tip #1 – Intern Early

Berklee Blogs checks in with Naiquisia Hensey,  a music business major wrapping up her internship at Velour Music Group, an artist management company based out of Brooklyn, New York.  Naiquisia lets us in on a few tips she’s learned that can make an intern’s life a lot easier.

The Early Bird Gets the Worm.

If there is one thing that job/internship hunting has taught me, it is that for most positions experience = income. This means that the more experience you have on your resume, the better chance you have at getting hired. Whether you are looking to bartend, waitress, or run Sony, your experience in those fields will get you to the position you want more quickly.

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