Berklee Blogs

First-hand accounts of the Berklee experience

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Adriel Tjokrosaputro: Corporate Culture and Co-Workers

Adriel Tjokrosaputro, a fifth semester Music Business student interning with Warner Music in Indonesia, shares his thoughts about the importance of corporate culture when considering an internship.

“You three! Go to the pantry right now!” My supervisor shouted at me and the other two interns military-style. Yet, we silently ran and smiled. Three minutes later, we walked out carefully. My fellow intern, Aji, had a fancy chocolate cake on his hand with 20 lighted rainbow candles. Ten steps later, Warner Music Indonesia exploded into the song “Happy Birthday Dear Anggi.” Following Indonesian tradition, the birthday girl was given the opportunity to give the first piece to her most beloved co-worker.Turned out the person was my supervisor, Ms. Linda. She laughed and cried.

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Adriel Tjokrosaputro: Make Them Glad They Hired You

Adriel Tjokrosaputro, a fifth semester Music Business student interning with Warner Music in Indonesia, shares his thoughts on taking charge of the internship search process and how he secured an overseas internship

In the first week, I assisted mainly the Marketing Department with administrative tasks, including re-organizing and cataloging tracks and artworks for 11 local artists held under WMI. Even with 45 hours of internship/week, I was not able to finish the work until the very last hour on Friday. Since Wednesday, I had decided to work on the project at home as well, approximately 2 hours/night. On Friday, I submitted everything for review to my supervisor and she was really pleased. “Wah! Cepet banget!” she said, which means, “Wow! That’s quick!” in Indonesian.

As a minor project, my supervisor also asked me to make promotional materials for a new music video of a new single by a local band. For this particular project, I worked with the other 3 interns that are currently interning at the company. It is very nice that my supervisor gave me a group project, as this is a great opportunity to mingle with the other interns.

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Adriel Tjokrosaputro: Finding the “Right” Internship for You: Timing

Adriel Tjokrosaputro, a fifth semester Music Business student interning with Warner Music in Indonesia, shares his thoughts on taking charge of the internship search process and how he secured an overseas internship

After countless internship applications, face-to-face interviews, and phone discussions, it has come to my attention that many internship sites in the U.S. like to do this thing that I often call “The Limbo.” This means that after the interviews, even though they promised to inform me the week after, they did not give me neither acceptance nor rejection. To those who I followed up with, they simply responded, “At this point, we have not made our decisions…” Some even did not follow up with me for two months.

This was made worse by the fact that I was rejected for my dream internship in Washington, D.C. with one of the largest live show promoters in the world.The internship matches well with my career goal, the interviewer is very respectful, and the whole program was just fantastic. Unfortunately, after three rounds of interviews, it became apparent that I did not fulfill the criteria the best compared to the others.

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Florenza Campos: Wrapping Up, Part II

Berklee Blogs follows up with Florenza Campos, Brazilian-born singer-songwriter, Professional Music major and recent intern at Universal Music Latin. In part II of a two-part post, Florenza tells us some of the central lessons she learned in her internship- and how they prepared her to tackle her future career

Working at Universal has helped me so much in understanding the business I want to get into. It has made me grow in so many aspects as an artist and music business professional. Working directly with artists, I have seen what it takes to make one, and how an artist stays successful in this difficult industry. I understand the stress and struggles one has to go through to make it, and it’s not something that happens overnight, but with years of dedication and hard work.

There is also a lot of patience involved, which I have learned over time myself. As a business professional, I have seen what it takes to work directly with artists, and have listened to enough demos to distinguish which musicians are ready to be artists. I can finish any task at hand at a good pace, and have learned how to do anything my bosses ask of me. I have learned to be dependable and loyal to the company, which I believe are very important aspects to work in this industry.

The office is an incredible environment to work in, for everyone is equally treated with respect. It seems like no one is higher than anyone, and I love that. Everyone is always willing to help each other out in any way, and my co-workers have all helped me so much since I started my internship. Everyone is friendly, hard-working, and dedicated. It would be the perfect company for me to work at permanently, for I believe I have built great relationships and established a good foundation.

For my Professional Music major, I have mainly emphasized the courses Performance, Songwriting, Music Business. My internship as an A&R at Universal has helped me relate to all of these areas of study. My final project proposal was my first EP, which I worked on for almost two years, and working at Universal has helped my project develop growth, including getting contacts with DJs and record pools who have remixed and pushed my single up to top 10 on their charts for a few months! Developing such contacts is crucial for me in my future career in the business. I wish to continue on a great basis with everyone in the company to further help any future projects I may have and keep the great friendships I have made.

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Florenza Campos: Wrapping Up, Part I

Berklee Blogs follows up with Florenza Campos, Brazilian-born singer-songwriter, Professional Music major and recent intern at Universal Music Latin. In part I of a two-part post, Florenza sets the stage for the massive scope of Universal Music Publishing and her central role in it

Universal Music Group is the largest international recording company in the world. There are branches of it across America, and in countries such as the United Kingdom and France. It is home to hundreds of signed artists, many of which are huge superstars. Universal Music Latin Entertainment, the specific branch of Universal where my internship takes place, is based out of Miami, and focuses on the Latin music market.

The company covers recorded music, music publishing, and marketing. They build and develop artists and songwriters, then distribute their music worldwide. Universal Music Publishing Group is the industry’s top music publishing operation. Other than developing songwriters, they administer copyrights to compositions for use in recordings, public performances, films, and advertisements. Bravado is UMG’s merchandising company, and sells artists and products through fashion retail, the internet, and live performances. UMG represents music in many genres, and range from artists such as Louis Armstrong to Lady Gaga.

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