Recently I participated in the Los Angeles Internship Program. During my time I unexpectedly became an expert in social network managing and marketing in a company setting. Social Networking is the fastest growing business today and there are plenty of lucrative opportunities for those just entering the job market to cash in on. I interned with 2 companies, Electronic Creatives and TicketWeb. Both had me using social networking to further their goals. I want to share what I learned about social networking specifically tailored for the music industry.
I will walk you through a specific project and how I used social networking for marketing purposes giving the tactics I used to maximize results. When I started at Electronic Creatives the company was basically nonexistent in the social networking world. We had a Facebook group, and a Youtube page. During my internship I created, developed, and maintained a Facebook page, Twitter account, and Youtube account.