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ideas

Marketing 2OH!2: Who Are You? Who, who, who, who?

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

Yes, as Roger Daltry fades out in the background, we’re going to get on down to writing up your Bio. Now all of you non-artists out there, don’t start texting or chewing your gum louder, or figuring out what you’re going to do this weekend. This is for you as well. When you get out and start interviewing, a concise bio will be a very good tool to have in your back-pocket. So take what you can from this, though we are focusing on an Artist Bio to be sent out to the media, promoters, slapped onto CD Baby to nudge your sales up, and onward. If you are not an artist, take notes and use this to craft your own through-line for interviews — the story you are going to tell to those on the other side of the employment equation.

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Burn After Reading: Tips For Interviews, Take 2

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

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When there are two or more people up for the job you want / need / desire, or the internship is with a highly prestigious place of work, like WME or UMG and they only take the “toppermost of the poppermost,” you need to do everything you can to make sure you are the person they hire, right?

That includes reading last weeks bloggette and taking most of it to heart. Especially the part about FZ, because you never know when you will meet one of us greying statesmen / stateswomen of the business who have a fondness for all things Zappa. Or you get hit with it as a pop reference in pop culture, like the kid in “Valentine’s Day” who uses FZ as a touchstone for being cool. Anyway, you need more music history in your back pocket, not less, if you want to succeed in making great music, or making your mark in this crazy business of entertainment.

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Talking To Strangers

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

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As a kid, I had always wanted to sell enough stuff to absolute strangers in order to get those amazing prizes as advertised lavishly in comic books. You know, sell an inordinate amount of Peony seeds, or magazine subscriptions, or wrapping paper, and obtain a shiny new Schwinn Stingray Bike with a banana seat. Unfortunately for both the seed company and my parents, I couldn’t walk up to strangers and sell them junk they didn’t need, even when I was desperate to have that very thing that would make me cooler than my younger brother. I had the dream but not the wherewithal, so I needed my folks to spend real money in order to get the bike.

I’m not a great salesman for even my own creativity. It feels weird to me to proudly show off my wares, my talents, my ability to do just about anything — or at my ability to at least figure out how to do anything. I can write about that here, but one-on-one with someone gets me all goosebumply and my mind trips on the order of the pre-scripted-in-my-mind presentation. I was able to convince Arish Fyzee of Berkshire Motion Pictures to hire me as the Purchasing Agent for the most expensive film I ever worked on, Back To The Future, The Ride, that ran about 10 million dollars a minute and was chock-full of special effects, stop motion animation, and the like produced out of a studio BMP built in a mill in Housatonic, MA.

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A Foot In The Door Or A Foot In The Mouth: Resume Part Two

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

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As you may have caught from last week’s bloggette, I’m not one for resumes. For myself, that is. Since I don’t do the hiring here at TKA, i’m not an aficionado of the form, which I find cold, uninspiring, and extremely hard to finagle a good portrait of anyone on that one page. Trying to do that kind of distillation really depresses me, but it does fill a need when trying to whittle down a stack of potentials into an afternoon’s worth of interviews—which is when I get a better feel for the student and their ability to learn, as well as their enthusiasm, attitude, intelligence, and effort. (You might remember those qualities from last weeks bloggette, as cribbed by me from Mitchell Corton, Director of Sales for Compuware/Gomez).

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Resume? Resume? I Don’t Need No Steeenkin Resume!

David Greenberg shares tips from his experience as Director of Marketing for Ted Kurland Associates, a boutique booking and management agency where Berklee interns gain insight into a successful career in music and business.

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Well, of course you do, but aim to have a boatload of material so you don’t just have your resume to show people. And then, during your first job, find time to do your own thing, by any means necessary, so that you don’t really need that resume after that. I landed my second job of my career with the film production house, Second Story Television without any resume at all. That was because I started that company with a few friends after gleaning enough experience and connections from working at a small film production company/ad agency based on the famed Madison Avenue in NYC. And jobs after SST were mostly pulled in from my network of friends. That’s the key and the underlying thought behind this bloggette: building your career, yourself.

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