Berklee Blogs

First-hand accounts of the Berklee experience

Tag: global

global

祝・ご卒業!曽根麻央さん インタビュー [2]

yoshieYoshie Nakayama, from Tokyo, is a Contemporary Writing and Production major, finished her 5th semester in the Spring 2015. She studies arranging, recording/mixing with ProTools, and singing in vocal ensemble. She graduated Kunitachi College of Music in Tokyo with Bachelor of Music from Music Education major, Music Education minor, with a license of teaching music in japanese Junior high/senior high schools.

こんにちは。前回に引き続き、曽根麻央さん(以下、敬称略)へのインタビューをお届けします。

ーーーーーーーーーーーーーーーーーーーー

当方:曽根さんはBerklee Global Jazz Institute(以下、グローバル)でもご活躍されていますが、いつから加入されたのですか。

曽根:私は2013年の春学期に加入しました。私がバークリーに最初に来たのは2008年夏の5ウィークプログラムだったのですが、その時に知り合いだったピアノの大林武さん、ベースの境野慎一郎さんが一期生で加入していたのを見て、私も加入したいと思っていました。

当方:グローバルはどのような授業体系なのですか。

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Alexandre Perrin, Associate Professor of music business at Berklee’s Valencia campus.

Alexandre-Perrin-Berklee-Valencia-campus-faculty

Alexandre Perrin teaches Music Business Finance, Project Management for Artists, Economics of Global Entertainment, and Global Leadership and Management at the Valencia campus.

After eight years of teaching, researching and managing program in several European business schools, I joined Berklee’s Valencia campus to help students decode and anticipate the evolution of the Entertainment industry. When it comes to music biz, our students compete with a global workforce of young or experienced graduates. My job is to prepare them to hit this highly competitve job market or to ignite their passion for entrepreneurship or management.

1. Music biz: a Go game !
Go game is a board game originated in China whose objective is to occupy a specific territory. This business is not anymore a chess game. The objective is to control the digital playground and attract the attention of consumers. The Economics of Attention is an interesting concept related to Go game. It states that human attention is now becoming a scarce resource. When you sell music, you compete with other medias (video, video games, movies, newspapers, kindle…). As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of cultural goods.

2. Management of music biz: improvise !
Music and management has always been compared altogether. The jazz metaphor is regularly employed to talk about the future of management. Last century the metaphor was more centered on classical music: management was compared to conducting an orchestra. The manager was a conductor and the collaborators the musicians. An interesting shift has occurred in the last 20 years in management science. Management theorists like Karl Weick suggested the jazz band was a better image for organizations in a world that demanded rapid response and adaptability around some core business competencies. For maximizing learning and innovation, managers need to be ambidextrous: use the partition (process) and create new notes (innovation). This is exactly what we intend to do at Berklee in music business: know the business fundamentals to reinvent the future and create new ventures.

3. Working at Berklee’s Valencia campus: Harder Better Faster Stronger !
Daft Punk’s song depicts pretty well the expectations students have about the classes at a Masteŕs level. As a new faculty member, I can tell you that you are being pushed to innovate and find new ideas. This process is driven by the business itself, your colleagues and the students. This semester I have added an additional dynamic dimension to my Economics of Entertainment module: by using #ecotainment on Twitter I share articles, thoughts and comments on different topics covered in that module such as the macroeconomics of the music industry, the evolution of the value chain or the relationships with video game and movie industries.

Study Abroad in Valencia – Yes, it is actually 75 degrees here right now.

Alper Tuzcu is a 3rd semester student at Berklee. He is from Istanbul, Turkey. He plays guitar and is a Contemporary Writing and Production major. 


Life in Valencia is quite different from Boston in many different ways. For me, the biggest difference is transportation around the town. At Valencia, majority of people bike around the town everyday. The student residence is a little far from the campus, but you can get to the school in almost 20 minutes by biking. There are a lot of cars, but there are specific bike lanes almost everywhere and in our experience the lanes were respected at all times. I

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