Berklee Blogs

First-hand accounts of the Berklee experience

Tag: Campus (Page 1 of 2)

Campus

Veni. Vidi. Vici.

Carmen WoodruffCarmen Woodruff is a Contemporary Vocal Performance graduate student at Berklee’s Valencia campus. Originally from the Detroit Metropolitan area, Carmen attended the University of North Carolina at Chapel Hill, graduating with a degree in Journalism and Mass Communication. After working for 10 years in the marketing field and some serious soul-searching, she went back to school to complete a second degree in Music at the University of Nevada, Las Vegas. She is now living her dream at Berklee College of Music in Valencia and encourages others to do the same. It’s never too late! Follow Carmen’s musical journey on Facebook or Reverbnation.

“Veni; vidi; vici.” – Julius Caesar

We came; we saw; we conquered. We did it! We made it through our first semester as graduate students at Berklee’s beautiful Valencia campus. We sure are lucky to be a part of this progressive phenomenon where we’re able to create and explore amongst friends we now call our family. As we prepare for Spring semester, I can’t help but to reflect on the past five months we’ve shared.

I think about the study abroad students from the Boston campus who’ve touched our hearts with their infectious energy and talents. One in particular blew me away as she scatted Ella-style while simultaneously playing the drums at Café Mercedes one night. Another student with his wacky hairstyles and witty banter had us all in stitches in keyboarding class every Wednesday. At one point, I started to feel like their mother, instructing them to alert me when they arrived back from a trip to London and worrying about them throughout their weekend journey.

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Moradia no campus da Berklee

Vinicius Sa
Vinícius Cavalieri de Sá Coutinho, born in São Paulo on March 8, 1992, is
a Brazilian guitarist and composer who is majoring in Film Scoring.

 

Vinicius works as the Online International Ambassador for Portuguese
language since January, 2014.

Uma coisa que as pessoas sempre perguntam ao pensarem em se inscreverem para fazer a
audição da Berklee é sobre o preço da moradia no campus da Berklee. E se vale a pena investir
o dinheiro extra no plano de moradia + alimentação. Eu morei no prédio 270 Commonwealth
da Berklee durante meu primeiro ano por aqui. Foi crucial a minha estadia neste prédio para
poder conhecer as pessoas, ter a experiência de ter meu primeiro roommate, entre outras
coisas.

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The Land of Berklee in Valencia

Carmen WoodruffCarmen Woodruff is a Contemporary Vocal Performance graduate student at Berklee’s Valencia campus. Originally from the Detroit Metropolitan area, Carmen attended the University of North Carolina at Chapel Hill, graduating with a degree in Journalism and Mass Communication. After working for 10 years in the marketing field and some serious soul-searching, she went back to school to complete a second degree in Music at the University of Nevada, Las Vegas. She is now living her dream at Berklee College of Music in Valencia and encourages others to do the same. It’s never too late! Follow Carmen’s musical journey on Facebook or Reverbnation.

“Somewhere over the rainbow, way up high, there’s a land that I heard of once in a lullaby. Somewhere over the rainbow, skies are blue and the dreams that you dare to dream really do come true.” – E.Y. Harburg and Harold Allen

These are the sentiments I reflect on daily as I walk to class, scurry to the state-of-the-art studios, or anticipate show time, which happens more often than not. This is a dream I’m living. It just started and I don’t want to wake up! I’m not alone in this. Ask any Berklee student here in Valencia and they will sing “la misma canción” (the same song).

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Alexandre Perrin, Associate Professor of music business at Berklee’s Valencia campus.

Alexandre-Perrin-Berklee-Valencia-campus-faculty

Alexandre Perrin teaches Music Business Finance, Project Management for Artists, Economics of Global Entertainment, and Global Leadership and Management at the Valencia campus.

After eight years of teaching, researching and managing program in several European business schools, I joined Berklee’s Valencia campus to help students decode and anticipate the evolution of the Entertainment industry. When it comes to music biz, our students compete with a global workforce of young or experienced graduates. My job is to prepare them to hit this highly competitve job market or to ignite their passion for entrepreneurship or management.

1. Music biz: a Go game !
Go game is a board game originated in China whose objective is to occupy a specific territory. This business is not anymore a chess game. The objective is to control the digital playground and attract the attention of consumers. The Economics of Attention is an interesting concept related to Go game. It states that human attention is now becoming a scarce resource. When you sell music, you compete with other medias (video, video games, movies, newspapers, kindle…). As content has grown increasingly abundant and immediately available, attention becomes the limiting factor in the consumption of cultural goods.

2. Management of music biz: improvise !
Music and management has always been compared altogether. The jazz metaphor is regularly employed to talk about the future of management. Last century the metaphor was more centered on classical music: management was compared to conducting an orchestra. The manager was a conductor and the collaborators the musicians. An interesting shift has occurred in the last 20 years in management science. Management theorists like Karl Weick suggested the jazz band was a better image for organizations in a world that demanded rapid response and adaptability around some core business competencies. For maximizing learning and innovation, managers need to be ambidextrous: use the partition (process) and create new notes (innovation). This is exactly what we intend to do at Berklee in music business: know the business fundamentals to reinvent the future and create new ventures.

3. Working at Berklee’s Valencia campus: Harder Better Faster Stronger !
Daft Punk’s song depicts pretty well the expectations students have about the classes at a Masteŕs level. As a new faculty member, I can tell you that you are being pushed to innovate and find new ideas. This process is driven by the business itself, your colleagues and the students. This semester I have added an additional dynamic dimension to my Economics of Entertainment module: by using #ecotainment on Twitter I share articles, thoughts and comments on different topics covered in that module such as the macroeconomics of the music industry, the evolution of the value chain or the relationships with video game and movie industries.

Berklee en Valencia

Durante más de medio siglo, el Berklee College of Music ha sido el líder en la educación de la música contemporánea. Hemos puesto en marcha la carrera de muchos de los profesionales de éxito de hoy en día en la industria de la música. Más de 200 premios Grammy han sido de nuestros antiguos alumnos. Berklee ofrece los más altos estándares en la educación musical, incluyendo las tecnologías de vanguardia, y sostenemos que la mejor manera de preparar a los estudiantes para carreras en la música es a través del estudio y la práctica de la música contemporánea.


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