In the four days working at my internship, I have found that at basic levels, I already have a strong understanding of promotional tasks. At my most recent day, I spent about half of it posting event listings for the company’s shows: a task I had already mastered from my time at The Red Room. In addition to that, I’ve been assigned with providing the content stream for World Music’s tumblr account. Having established my own content stream on my personal Facebook, and my band’s brand, I found this to be familiar.
I also recognized a computer application technique I learned in a previous class while packing envelopes to be sent to participants of the company’s membership program: some of the materials I was using included repeated sections of that drew from database entries.
By performing tasks I already use or have learned, I am reminded of their relevance.
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Michael Lostica is attending his seventh and final semester at Berklee as a Music Business major. He interns for World Music/CRASHarts in Cambridge. The organization presents traditional and contemporary arts in Boston, as well as organizing educational programs. Michael also supervises promotions for The Red Room @ Cafe 939. After graduating, he will remain in Boston to develop and grow with Noize Tank, the band he shares with other Berklee students.
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